The “Momo Challenge” was a hoax and an Internet urban legend about a nonexistent social media challenge that was spread on Facebook and other media outlets. It was reported that children and adolescents were being enticed by a user named Momo to perform a series of dangerous tasks including violent attacks, self-harm and suicide. Despite claims that the phenomenon had reached worldwide proportions in July 2018, the number of actual complaints was relatively small and no law enforcement agency has confirmed that anyone was harmed as a direct result of it.Concern and distress registered by children was primarily driven by media reports rather than as a result of “Momo”, leading children’s charities to view warnings against the alleged phenomenon as causing more harm than good by leading to a self-fulfilling prophecy which may encourage children to look up violent material on the Internet.

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